11/27/2023 0 Comments Best time to post reels![]() This could lead to an increase in engagement rates, too. The many interactive parts of an Instagram Reel can be great ways to increase the likelihood of people discovering your posts organically. Experiment With Hashtags, Stickers, and Sounds You’ll be able to see the number of accounts reached, the number of plays, and how many saves and shares you got for your post. You can determine the success of a post by looking at the individual analytics of different reels by clicking on the View Insights button on a Reel. Here are some types of content you can experiment with: The insights about your audience not only tell you the best time to post Reels on Instagram for your profile, but also where your followers are located and how they’ve interacted with your past posts. To analyze your account’s results, navigate to your Profile and click on Insights. Next, click on Account, and at the bottom of the menu, click on the Switch to Professional account option. ![]() To switch your personal account to a business or creator account, head to the three horizontal lines (also known as the burger menu) at the top right of your profile, then click Settings. After about a week or two, check back to see if Instagram has garnered enough data to provide you with a report. Once you’ve switched or created your account, post as usual and give Instagram time to collate enough information about your account. All you’ll have to do is ensure that your account is public. The best part is this feature is entirely free. With a Creator or Business account, you’ll be able to see how your Instagram account is doing. This is likely because most Instagram users are off work and school and free from other commitments.īeyond these more generic time frames, here’s how you can determine the best time to post Reels on Instagram based on your unique follower base: Create or Switch to a Business or Creator account When’s the Best Time to Post Reels on Instagram?Īfter analyzing more than 100,000 short-form video content posts and Instagram Reels, Influencer Marketing Hub has found that these are the best times to post Reels content (times in EST):Ī Hubspot study also found that the highest engagement rate for Instagram Reels tends to be between 6:00 PM and 9:00 PM. For example, if many of your followers are based in Asia, it doesn’t make sense to post at 1 p.m.Eastern Standard Time (EST) on a Monday, because it would be 1 a.m. Knowing where your audience is based could make all the difference in determining the success of your posts. To do this, you’ll want to determine where most of your audience base is. ![]() While the global best time to post on Instagram is on Wednesday at 11am, you’ll likely see more success by determining the right time to post based on your audience. If you’re trying to gain more followers and increase the engagement rate of your content on Instagram, creating and posting Reels might just help you do that - but it’s essential to know the best time to post Reels on Instagram to maximize viewership and engagement. Instagram Reels often get far more than the number of likes an IGTV or in-feed video post might get. To keep up with the trend, many companies and influencers are creating content for both Reels and TikTok to capture a broader range of audiences. In fact, Reels most recently turned two years old, and it doesn’t look like Instagram has any plans of taking them down. Whether you love it, think it’s a TikTok copycat, or have no opinion, there’s no doubt that Instagram Reels are here to stay. With new features came new challenges to navigating the app, and, just like users, brands had to figure out how to adapt their social media marketing strategies to features like Instagram Reels. When the head of Instagram, Adam Mosseri, announced in 2021 that Instagram was shifting its focus from being solely a photo-sharing app to one that focuses on video, social commerce, and messaging, some long-time Instagram fans were upset. Knowing the best time to post Reels on Instagram starts with understanding the rise of short-form video on Instagram and in general.
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